Our concept is simple and unfussy, where form follows function. Easy clean surfaces such as polished concrete floors and glazed subway tiled walls will be softened using warm coloured timbers and turquoise and rusty coloured metal. Exposed ceiling services will be painted white and the exposed concrete ceiling will be colour washed white. Well-designed lighting levels and layers will enhance the customer’s experience.
The main focal point will be the fish display and a fully open kitchen where customers can purchase fish to take away: raw or cooked; or dine in. A retail environment will add to the overall atmosphere and authenticity. Our unique selling point is the democratic environment where any person from any demographic will feel comfortable. Large communal tables mixed with tables for smaller groups will be installed. The proposition will be driven by the following: ultimate freshness, high quality, low price, warm and timeless interior.